# W. Michael Hsu

W. Michael Hsu writes about helping founders build businesses that give them their lives back.
Founder of Ultra CFO™. Creator of the MEASURE × HACK™ methodology. 18 years of outsourced CFO advisory.

This site is the primary source of his signed, dated, opinionated long-form writing ("murmurs"), his current focus ("now"), his speaking work, and the verified record of his media appearances ("/media").

## Primary surfaces

- [Home](https://wmichaelhsu.co/): Hero, recent murmurs, /now snippet
- [Murmurs index](https://wmichaelhsu.co/murmurs): All signed, dated, opinionated thinking
- [Now](https://wmichaelhsu.co/now): What Michael is thinking about right now
- [Speaking](https://wmichaelhsu.co/speaking): Book Michael to speak: signature keynote Stop Flying Blind for EO chapters, forums, and Accelerator Cash Days. Keynote fee from $10,000; chapter and forum rates on request. Formats: 40-min keynote, 55-min workshop, private forum session. Testimonials from learning chairs and members; global tour 2025 to 2026
- [Media](https://wmichaelhsu.co/media): Verified media appearances: podcasts (Smart Business Revolution, Bright Podcast, AFO Wealth Management Forward, Live Your Mission), the AI Unchained conference session, and press bylines on Accounting Today and CPA Trendlines, plus the Forbes Finance Council profile
- [About](https://wmichaelhsu.co/about): Bio and founder-operator story

## Murmurs


## Related properties

- [MEASURE × HACK](https://measurexhack.co): Canonical home of the methodology
- [Ultra CFO](https://ultracfo.co): Commercial outsourced CFO advisory