About

I'm W. Michael Hsu. I help founder-operators build businesses that give them their lives back.

I started Ultra CFO because I kept seeing the same pattern: brilliant founders, real businesses, no clarity. The reports said one thing; reality said another; and the gap between them was where companies died.

I built the MEASURE ✖︎ HACK™ methodology to close that gap. It's the operator's framework: vision, strategy, execution, measure, hack, distilled from 18 years of running CFO seats for hundreds of companies.

When I'm not in someone's books, I'm writing or speaking. If you want the next murmur in your inbox, subscribe above.